I suggest that not only the platform should be considered, but the underlying content structure. As a “big, beautiful, weird tool to make new stuff altogether”, the CMS works with the content engineering — the model, metadata, schema, microdata, taxonomy to mashup interesting content experiences. It’s not just tools and content. It’s tools, content, and structure.

Founder of [A] (simplea.com), content engineering author & speaker. Topics: content systems, customer experience, strategy, digital transformation, AI

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