Introducing the Master Content Model

Telling One Story

Customers buy and experience horizontally, but we create content vertically

The Challenge

The Solution

What is a Master Content Model™?

  • The MCM focuses on the structure of content, literally its physical organization into components that can be enriched, reused, processed, and consumed.
  • By defining the structure of content assets, the MCM facilitates the creation, exchange, and utilization of semantic value. Here, semantics refers to the introduction of enriched meaning into the content in such a way that applications can find, interpret, and act on those details.
  • The MCM seeks to encompass the complete content asset lifecycle, from planning through delivery and use. This lifecycle orientation is important as it is a central goal of an MCM to facilitate the representation of content structures in all of the applications that will need to access, display, manage, and potentially modify the content. In this way, the MCM enables the flow of content between all of the applications that play a role in the content lifecycle.

What Goes into a Master Content Model?

  • Content Relationship Diagram
  • Content Type Definitions
  • Supporting Resources

Content Relationship Diagram (CRD)

Content Type Definitions (CTDs)

Supporting Resources

How is a Master Content Model™ Constructed?

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Cruce Saunders

Cruce Saunders

Founder of [A] (simplea.com), content engineering author & speaker. Topics: content systems, customer experience, strategy, digital transformation, AI