This is why we must adjust our thinking about publishing content as well. Content needs to atomic and have structure, model, metadata, schema, taxonomy. Our systems will become therefore more exponential, combinatorial, interdependent, cognitive. This shift will move mountains inside and outside of our organizations, and for this whole planet that has just begun to embrace the needs of a future 10 billion population.

Founder of [A] (, content engineering author & speaker. Topics: content systems, customer experience, strategy, digital transformation, AI

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